{"id":304,"date":"2026-10-02T12:19:54","date_gmt":"2026-10-02T12:19:54","guid":{"rendered":"https:\/\/waml.in\/doodledog\/fidelityv2\/?page_id=304"},"modified":"2026-11-02T22:46:40","modified_gmt":"2026-11-02T22:46:40","slug":"about","status":"publish","type":"page","link":"https:\/\/5nw.26b.mytemp.website\/index.php\/about\/","title":{"rendered":"About Fidelity Roof Company"},"content":{"rendered":"\t\t
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Since 1948<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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About Fidelity Roof Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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With over 70 years of experience serving property owners of commercial, retail, industrial<\/a>\u00a0and\u00a0residential<\/a>\u00a0buildings and the completion of over 10,000 projects and thousands of repair and maintenance services, Fidelity Roof Company has the experience and knowledge to solve a broad range of roofing and waterproofing problems with time proven, practical, cost-effective solutions.<\/p>\n\n

Fidelity\u2019s expectation of high-quality performance and stringent policies of \u201cdoing it right the first time\u201d have earned us the reputation for delivering a superior product every time. We value this reputation, and are continually striving to justify that respect, trust and confidence that is placed on us by our customers.<\/p>\n

Fidelity\u2019s principals and management team collectively bring over 300 years of experience and knowledge in all aspects relating to water intrusion, incorporating alternative energy solutions into projects where possible. Additionally, we have the various license classifications which allow us to be more than just a roofing contractor \u2013 we\u2019re a partner in improving and maintaining one of your greatest assets.<\/p>\n

\u201cAfter several years of living with leaking hotel rooms (and after numerous attempts by other roofing contractors to fix them), we contacted Fidelity Roof Company. Fidelity found that most of the leaks weren\u2019t related to our roof at all \u2013 they were coming from our windows! We\u2019ve since retained Fidelity as our permanent roofing consultant. Following their recommendations has saved us a significant amount of money.\u201d<\/p>

\u2014 Large Commercial Hotel<\/strong>, Downtown San Francisco<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reputation Based on Performance<\/h3>

Fidelity Roof is committed to objectively approaching your roofing and waterproofing needs with a practical and cost-effective solution. If more than one approach fits we assure that all options are presented for review.<\/p>

We have been a Bay Area trusted commercial roofing contractor for over 70 years delivering our expertise to thousands of clients. Additionally, we serve all northern California towns. Commercial and retail business companies come to us for their routine roofing maintenance or new roofing work.<\/p>

Our decades of expertise and problem-solving solutions has made us a locally trusted roofing company throughout the northern part of the state. Our clients range from retail stores, industrial plants, manufacturing facilities, apartment buildings, hotels and other hospitality buildings to residential homeowners.<\/p>

We serve all cities and towns in the greater SF Bay Area and Northern California. This includes: Hayward, Fremont, Fresno, Carmel, Oakland, San Jose, San Francisco, Berkeley, Sunnyvale, Concord, Santa Rosa, Martinez, Santa Clara, Daly City, Richmond, Alameda, Napa County, Marin County, and Sonoma County.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Long History of Roofing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ernest M. Upshaw established Fidelity Roof Company in 1948. Post WWII found Northern California full of growth and promise. The economy was strong, and growth was evident by new construction of homes, schools, and commercial and industrial buildings.<\/p>\n\n

At the time, Mr. Upshaw was manager of one of the largest roofing companies in the area. After 10 years of employment, he committed himself to establishing a new company. He recruited a group of like-minded roofing professionals who were: \u201cdedicated to the faithful attention of the roofing needs of home and business owners alike.\u201d<\/p>\n

A New Company and Vision of the Future<\/h3>\n

It would have been natural for Mr. Upshaw to name the new company after himself. However, he wanted to ensure that his new endeavor was not so much about him, but more about what his team would provide each and every day to all customers.<\/p>\n\n\n\n

The creation of Fidelity Roof Company<\/strong> was and still is, the embodiment of the word FIDELITY.<\/p>\n